![Streaming grabs a record 38.7% of total TV usage in July, with acquired titles outpacing new originals | Nielsen Streaming grabs a record 38.7% of total TV usage in July, with acquired titles outpacing new originals | Nielsen](https://www.nielsen.com/wp-content/uploads/sites/2/2023/08/the-gauge-july-2023.jpg)
Streaming grabs a record 38.7% of total TV usage in July, with acquired titles outpacing new originals | Nielsen
![Simon Erickson on X: "Streaming still only accounts for 28.6% of America's total TV time. As a reference, that's about the same ratio of the diameter of the moon as compared to Simon Erickson on X: "Streaming still only accounts for 28.6% of America's total TV time. As a reference, that's about the same ratio of the diameter of the moon as compared to](https://pbs.twimg.com/media/FQ4TzzeXMAEEvah.png)
Simon Erickson on X: "Streaming still only accounts for 28.6% of America's total TV time. As a reference, that's about the same ratio of the diameter of the moon as compared to
![Is It Better To Measure Streaming Hours or Households? Netflix's Viewing Metrics Explained - What's on Netflix Is It Better To Measure Streaming Hours or Households? Netflix's Viewing Metrics Explained - What's on Netflix](https://cdn.whats-on-netflix.com/wp-content/uploads/2021/12/14095402/IMAGE-1-Top-Ten-Data.png)